ONE OF A KIND

Introducing the first-of-its-kind professional hair straightener that delivers styling personalization like never before.  uses advanced technology to completely reimagine your styling experience. Equipped with a smart-touch interface and intelligently adjusts heat to your unique profile, based on your hair texture, length and color treatments. Eliminate the guesswork with personalized heat that delivers smooth, shiny results and less damage in a single pass. Say hello to the flat iron of the future.

U ALEXANDER

UPRO Micro Edition

Our most universal flat iron, that is easy to travel with, with a width of 1inch, it’s the perfect at home flat iron. Its innovated design is great for all hair types and perfecting the details. It’s Micro size will define curls giving a more wavy look and is perfect for those with shorter hair.

SHOP PRODUCT

U ALEXANDER

1 3/4 UPRO Macro Edition

Turn up the heat with our Macro sized UPRO Styling Flat iron. An innovated flat iron designed to get the job done. Its 1 3/4 sized is great for all hair types especially those with long hair looking to achieve a bone straight look at half the time. dfagfawega

shop product