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Create an AccountIntroducing the first-of-its-kind professional hair straightener that delivers styling personalization like never before. uses advanced technology to completely reimagine your styling experience. Equipped with a smart-touch interface and intelligently adjusts heat to your unique profile, based on your hair texture, length and color treatments. Eliminate the guesswork with personalized heat that delivers smooth, shiny results and less damage in a single pass. Say hello to the flat iron of the future.